Not another sweet chai syrup · A proper, hand-brewed chai
We're looking for established coffee roasters, specialty food and drink distributors, and foodservice wholesalers to help introduce Jeeves & Jericho Chai Fusion to more coffee shops, cafés and hospitality businesses.
Hand-brewed in Britain with Assam black tea and aromatic spices, Chai Fusion combines authentic flavour with the simplicity and consistency professional coffee bars need.
For distributors supplying specialty coffee businesses, Chai Fusion is a natural fit alongside an existing coffee and hospitality portfolio: one distinctive product that opens additional conversations with current customers, adds new product-selling opportunities and creates the potential for recurring wholesale supply.
✓ 100% Natural
✓ No Artificial Flavourings
✓ No Preservatives
✓ No Stabilisers
✓ Real Tea & Spices
Why chai, why now
Chai is now a familiar part of the modern coffee-shop menu. Customers increasingly expect choices beyond espresso-based drinks, with hot chai, iced chai, dirty chai and seasonal variations creating opportunities throughout the year.
This is an opportunity to offer customers something beyond another commodity product: a hand-brewed chai with a clear identity, practical preparation and multiple applications.
3.5m
UK consumers reported to be purchasing chai out of home
92%+
Of UK coffee shops reported to stock chai on the menu (menu penetration, not total sales)
Year-round
Hot chai, iced chai, dirty chai and seasonal specials across the calendar
Figures: Kantar out-of-home research, as cited by Aimia Foods (foodservice supplier). Attributed as reported by the source; not independently verified by Jeeves \& Jericho. Figures relate to reported out-of-home consumer behaviour, not total coffee-shop chai sales. Measurement definitions pending verification before any public launch.
For your portfolio
1 · Premium British Craft
A product with a story
Hand-brewed with Assam black tea and aromatic spices, offering a distinctive product story and flavour-led positioning.
2 · Designed for Coffee Bars
Simple behind the bar
Simple 1:5 preparation, with 40ml concentrate and 200ml milk of choice for a standard chai latte.
3 · Multiple Menu Applications
Beyond the chai latte
Hot and iced chai, dirty chai, seasonal drinks, breakfast, bakery and desserts, supported by our 22-recipe collection.
4 · Complementary Wholesale Opportunity
Fits your existing network
A premium beverage product that distributors can introduce to their existing coffee-shop and hospitality customer networks, with potential for repeat supply.
Product formats
Retail format
12 × 500ml Bottles
Retail presentation and further commercial information available on enquiry.
Professional format
4 × 1 Litre Bottles
Alternative supply · For suitable larger-volume opportunities, bag-in-box may also be considered as a potential alternative supply format, subject to commercial and production feasibility. Discussed case by case; not a standard catalogue item today.
Who we're looking for
We're looking for established partners with active relationships in specialty coffee and hospitality - typically coffee roasters, specialty food and drink distributors, beverage wholesalers and foodservice distributors. If you run an independent coffee shop, café or hospitality business and want Chai Fusion for your own menu, you belong on our Chai Fusion customer page instead.
Where we're growing
We're seeking suitable distribution partners capable of developing Chai Fusion within their existing hospitality and specialty coffee networks. Territory plans are discussed individually with each partner.
UK
Germany
Netherlands
Norway
Finland
Poland
France
Sweden
Spain
UAE
How partnership works
1
Initial enquiry
Tell us about your business, the customers you supply and the markets you cover using the enquiry form below.
2
Commercial discussion
We'll set up a conversation to understand your network in more detail and explore how Chai Fusion could fit alongside your existing range.
3
Potential partnership development
If there's a good fit on both sides, we'll agree supply, territory and support arrangements together.
Partner support
Partners can draw on brand and product information, preparation guidance, our 22-recipe collection and approved photography and marketing materials - available from day one.
Training, menu-development resources and market-specific support are shaped with each partner and agreed as part of a future partnership.
Distribution enquiry
"Tell us about your business, the customers you supply and the markets you're interested in developing. We'd love to explore how we could work together."
Looking ahead
Alongside our original Chai Fusion, we're planning to introduce a second line to the range during 2027, creating further opportunities for our customers and distribution partners. More details in the New Year.
Start the ConversationUse the enquiry form above. Tell us about your business, the customers you supply and the markets you'd like to develop, and our team will be in touch to discuss the opportunity.
Today: 12 × 500ml cases for retail stockists and 4 × 1 litre cases for professional operators, with one dispensing pump per case. For suitable larger-volume opportunities, bag-in-box may be considered subject to commercial and production feasibility.
Our ten priority markets are the United Kingdom, Germany, the Netherlands, Norway, Finland, Poland, France, Sweden, Spain and the United Arab Emirates. We're open to conversations in other markets where there's a strong fit.
Territory plans are discussed individually with each partner and shaped around the market. We don't offer off-the-shelf exclusivity.
